If you’ve been in my cult for awhile now, then you are fully ready for this. But if you’re new here, where the f— have you been? We’ve been vibing, and it’s time to get you up to speed. Also, hi welcome. Now take a seat.


Before we begin, let me recap the rules for you.
Rule #1: There are no rules.
Yep. None. Because frankly there are too many rules already in place that I don’t remember us agreeing to. Anything that qualifies as conventional practices or generational next steps, like…
Signing emails with “best regards.”
Sending “Happy Friday!” to a new Hinge match.
Announcing an engagement on Instagram with “she said yes.”
Ok, those aren’t exactly rules, but those offenders tend to be the ones enforcing anything generic AF like it’s their full time job. How to identify them? They’re wearing a tight button down from J Crew to “grab drinks” on a first date. Oh no. Not here. Not on my watch.



You need less rules. More fun, great style, and a sick apartment. LA Cool Guy has it down. He’s smooth. He has a presence. His style is deliberately unpredictable. His apartment serves up vibes all day.
And he gets the girl. The right girl. More on this later. He doesn’t abide by anyone else’s rules. It might appear like things just randomly happen for him, but it’s all part of the plan.


If you haven’t met the right girl yet, it’s because you’ve been playing it safe on the nice guy sidelines. You’ve been living without the formula. Figure this out and… You’ll go from dating soft 7’s to straight 10’s.
Did I really just say formula? UMMM YES YES I DID. You can jump brackets in every category of your life just by making a couple little changes. It’s pretty crazy how fast it happens.
But full disclosure, I gatekeep this. 🤫
I privately coach and style a select group of guys (they’re here on my list, hi, love you boys). I don’t post about it. I don’t offer it publicly. I only open up 1:1 spots once a year. They’re the only ones who get the formula, until now.
If you want in, you have to keep it confidential. All hell would break loose if the formula reached the masses. Imagine all the cool outfits roaming the streets. Guys pulling dimes left and right. Wedding season popping off.
A revolution. A cultural phenomenon. Are you even ready?


If you can imagine a world where you’re both hotter and cooler than 99% of the population and actually dating the right person. Then all bets are off. More soon.
x Lisa ⚡